WHO WE ARE : : OUR MISSION

In conjunction with SBR Sports, Inc., TRISWIM offers education and personal care products that promote entire body health and well being.

THE BEGINNING : :

SBR Sports Incorporated was established in 2003 by Karen Allard as the parent company of the TRISWIM line of Hair & Body products. The company acronym stands for Swim, Bike, Run, the endurance sports in a triathlon, from which Karen conceived the idea for her brand.

A former stay-at-home Mom with a previous career in commercial real estate, Karen discovered a passion for triathlon in 2001 and has since become a leading age group triathlete and USAT Certified Coach. Her involvement in the sport drew her attention to the hazards of prolonged exposure to the chlorine and other chemicals used to maintain swimming pools that lead to hair and skin damage. Of the countless beauty products in the market, Karen found only a couple that addressed these problems. Unfortunately they proved to be not only cost prohibitive but disappointingly ineffective in dealing with her concerns. Karen realized then that she would have to produce her own solution.

Consulting with some of the world’s most renowned labs and award-winning chemists, Karen spent a year in development, carefully selecting the precise blend of healthy ingredients that would ultimately produce effective results. She then subjected each prototype to trials under the rigorous conditions of her athletic training. Consequently she arrived at the ideal products: salon quality grade shampoo, conditioner, body wash and lotion enhanced to safely remove chlorine, chemical pollutants and build up from hair and skin while locking in nourishing moisture.

DISTRIBUTION AND CONTINUED PRODUCT DEVELOPMENT : :

With the popularity of the TRISWIM, distribution and new product development continues to grow.

We consult with our top chemists to develop new products. And to handle our growing family of international retailers, we have contracted with major world wide distributors to coordinate shipment and fufillment.

And we are proud to announce the launch of our newest product - FOGGLE. See our "Products" page to learn more about this unique individual anti-fog, cleaning towelette.

Take a quick pictorial tour of the Lab and Distribution Facility: Our Chemist and Distributor

SBR SPORTS, INC. Proudly Supports: